I'm not a Luddite, they resented technology that would replace jobs...I resent useless technology that gets hyped by idiots who can't be arsed to do a stitch of market research. (Parenthetically, it amazes me how many students here at Georgetown just don't seem to shop around for a good deal, they just grab whatever catches their fancy.) Apple's running mainly on public indolence and internal economies of scale from what I can tell, if they weren't already such an established player in the market they wouldn't even have the benefit of a big name to sell their second-rate products. Smartphones are just now becoming useful, mainly because of the innovation in the apps market, but I've never been a big fan. That and everyone who had one was just absolutely insufferable. They're still insufferable, but now their shiny brick actually does something that might merit its cost.