Agreed. Context matters.
I think it's about your priorities. If you feel you need to hide your drinking, in order to continue doing it, so others won't complain, I think there's two things that should happen. 1. You reflecting on why drinking is that important to you. 2. A frank discussion with those opposed to it to resolve your differences. And also ask yourself what happens to you when you are denied your drink. How do you feel, emotionally and physically. If you get angry, irritated, restless and can't stopping thinking about that drink, then I absolutely say you have a problem on the horizon.
Masking the smell because others don't like it is another thing, but that wasn't the context I was getting from Blackdoom.